eRaffle®

Every purchase.
A chance to win.

A complete, paperless solution for raffle-based reward campaigns. Drive footfall and sales, capture shopper insight and draw winners automatically—built on Microsoft Dynamics 365.

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  • Rule-based campaigns
  • AI receipt scanning
  • Power BI insights
eRaffle®Retail & malls

WHY RAFFLES WORK

More footfall.
More value.

Raffle campaigns are a powerful way for malls and retailers to draw in shoppers and build loyalty—eRaffle makes them fully digital.

Time-limited entries create urgency to visit sooner. Purchase-based entries encourage shoppers to visit stores and spend, often beyond the minimum. And campaigns that lift traffic and sales benefit tenants too—making them more likely to renew or expand, which can strengthen rent negotiations.

  • Designed forMalls, retailers & venues
  • PlatformAdd-on for Dynamics 365 Sales or Customer Service
  • IntelligenceMicrosoft AI Builder · Power BI
  • ChannelsMobile apps · WhatsApp Business

Discuss eRaffle

WHY GO DIGITAL

Paper coupons
are holding you back.

THE CHALLENGE

Paper-based raffles

  • Eco-unfriendly — paper use and disposal add environmental cost
  • Time-consuming — printing, organizing and collecting tickets takes manpower
  • Difficult data collection — little customer data for future marketing
  • Reduced engagement — paper feels less engaging than digital

THE INITIUM WAY

360° raffle management

  • Campaigns, rules and targets configured in one rule engine
  • Receipts scanned and entries generated automatically
  • Winners drawn by an advanced random-picker algorithm
  • Every campaign measured in Power BI dashboards

FULL & SIMPLE PROCESS

Six steps.
One platform.

From campaign setup to the final report, eRaffle manages every stage of a raffle campaign.

  • Multi-draw campaign setup with detailed activities
  • Flexible rewarding rules to maximize campaign returns
  • Targeting by a wide range of KYC rules
Define campaign 01 Set rules 02 Select target 03 Engage shoppers 04 Draw winners 05 Analyse 06

CAPABILITIES

Everything a campaign needs.
Nothing on paper.

Campaign definition

Create raffle campaigns with detailed activities and a multi-draw setup.

Rule engine

Configure flexible rewarding rules to ensure maximum campaign returns.

Shopper targeting

Select targeted shoppers based on a wide range of KYC rules.

Omni-channel engagement

Encourage participation through omni-channel communication—including WhatsApp Business.

AI receipt scanning

Microsoft AI Builder extracts text and key-value pairs from receipt photos taken in the mobile app.

  • Multiple receipt templates per store
  • Space-optimized scanned copies
  • Admin alerts for unrecognizable receipts
  • Shorter queues at service desks

Automated draws

An advanced random-picker algorithm draws winners automatically.

CUSTOMER SERVICE APP

Register purchases
in moments.

A streamlined mobile interface, designed for the customer-service role, upgrades the default Dynamics 365 screens.

  1. Search

    The agent searches for the shopper by mobile or ID number.

  2. Complete profile

    If the shopper isn’t found, the app prompts for the missing details.

  3. Register purchase

    The purchase is captured in a single streamlined screen.

  4. Generate entries

    Raffle coupons are issued according to the campaign rules.

ANALYTICS & BI

Know every shopper.
Measure every campaign.

Native integration with Microsoft 365 means campaign data is ready for Power BI—customizable, extendable dashboards that cover:

  • Shopper segmentation and engagement—age, gender, nationality, retention and preferred venues
  • Purchase analysis by number, value and frequency
  • Venue analysis across malls, shops, brands, zones and floors
  • Periodic and seasonal views—Ramadan, holidays, back to school
eRaffle · Campaign insights Shoppers Purchases Venues By segment Trend

GOOD TO KNOW

Questions,
answered.

Does eRaffle require Microsoft Dynamics 365?

eRaffle works as an add-on for Microsoft Dynamics 365 Sales or Customer Service, building on that platform’s capabilities.

Can shoppers register purchases themselves?

Yes. Shoppers can photograph receipts in the mobile app; Microsoft AI Builder extracts the details and triggers entry generation, reducing queues at customer-service desks.

How are winners selected?

An advanced random-picker algorithm draws winners automatically according to your campaign setup.

How does eRaffle relate to xLoyal?

eRaffle focuses on raffle campaigns. xLoyal is a broader loyalty platform that also covers points, cashback and affiliate programs.

TAKE THE NEXT STEP

Explore.
Then connect.

eRaffle solution presentationPDF · 1.0 MBTalk to our teamDiscuss fit, scope and next steps

Keep exploring

All solutions
Real estate

PropertyPro®

One connected property record across sales, leasing, facility management, brokers and tenants—native to Dynamics 365.

Explore PropertyPro
Retail

xLoyal®

A complete loyalty platform—points, tiers, cashback, raffles and affiliate programs—built on Microsoft Dynamics CRM.

Explore xLoyal
People & workplace

1Me®

Digital business cards shared by QR, NFC or link—with Business Edition for branded, centrally managed team cards.

Explore 1Me

FROM VISION TO VALUE

Ready for your next campaign?

Tell us about your venues and seasonal moments. We’ll help you design a raffle that brings shoppers back.

Talk to our team